Vanguard Marketing, a subsidiary of Activision, is conspicuously absent from Call of Duty.

The first major Activision Blizzard announcement since the company came under fire for its heinous treatment of female employees was Call of Duty: Vanguard, which was formally unveiled yesterday. Some speculate that a tiny feature in the unveiling film is intended to keep Activision from reminding everyone that it is engaged in the game’s development.

The lack of an Activision logo alongside those for developing studios Sledgehammer Games, Treyarch, and Beenox was first noticed by Twitter user Neoxon619, who pointed out that the end of the Call of Duty: Vanguard trailer didn’t include an Activision logo alongside those for Sledgehammer Games, Treyarch, and Beenox. In actuality, Activision is only mentioned in the legally required, small-print copyright information in the movie. A quick look at the series’ official YouTube website reveals that a big Activision logo has been visible since the announcement video for Call of Duty: Modern Warfare 3, which was initially published on the channel on May 23, 2011.

Activision’s branding is also gone from the Call of Duty: Vanguard page on, the company’s digital storefront, according to Neoxon. The placement of Activision’s symbol over the logos for games like Modern Warfare, Black Ops: Cold War, and Black Ops 4 is a typical occurrence on several of the platform’s Call of Duty listings, according to Kotaku.


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